'We’re just covering costs to make it possible'
The main conceptual idea is that a popular Manchester bakery, Loaf MCR, is opening on Christmas Day to provide a safe space and community for those who might be experiencing feelings of isolation and loneliness during the holidays. The owner, Aiden, acknowledges that Christmas is a time often associated with family and friends, and wants everyone to feel included, even those who might not have those connections. He plans to offer reduced pricing on drinks and cakes, foregoing potential profit, to ensure accessibility for all.